The eternal quest of the bride looking for the perfect ensemble for her grand day becomes much smoother with the inception of 'ZAIRA'
'ZAIRA' meaning daughter of gold is the inspiration of the store. In a short span on Five months, there has been a remarkable footfall. Not only Kolkattans but, people from all across globe are familiar with this name. Their clientele beeline comprises of people from Banglore, Mumbai, Ahmadabad, Delhi and many more.
Zaira's bridal theme comprises of attires in myriad hues for mehendi, cocktails, wedding and reception. The collection artistically blends traditional elements with contemporary styling. The wardrobe fuses creativity with class, offering an envelope of exquisite exclusivity to special occasions. This exotic label is synonymous with women who exude an aura of glamour and sophistication.
The designs have absolutely no end to the species of Flora and Fauna on earth. We can find embroideries done with silk, velvet, nets, brocade, raw silk, dupian silk, georgette and chiffon patchwork, silk threads and sequins. The craftsmanship is further enhanced with crystallized swarovski elements with colours like Prune, Petunia, Viridian, Buttercup, Flamingo pink and shades of green.
 
We can even find customised ethnic attires blended with antique, stone, zardozi, dori work, embroidery work, gota patti work etc....
Each piece on display has a unique specification as well as significance, to name some - a special collection of 'Banarasi Khean Khawab' fabric was seen with golden floral print which was further decorated with a velvet pattern and golden dori work in kali shape, velvet material lehenga with golden dori work on it, embroidery work on brocade, mixture of big and small floral cut outs of velvet on silk, border and booti pattern giving ethnic look at the piece, pearl borbers are new to see here, sequence work on georgette and many more.....
The colour palette also compliments the festive occasion - orange, fuchsia, maroon, reds and greens that have been drafted in kali cut lehenga, a line cut lehenga and slim cut lehenga.
Not only the lehenga but even chunni has an attractive appeal to any would be bride. The chunni with contrast colour and different fabric looks perfect with the lehenga. There are various different shapes and sizes of 'Latkans' incorporated on the chunni. Some are dangled in pen drive shape whereas other in a ball or an egg shape. There are few with sphere shape of different sizes and small pearls dangled with sequence, pearl and other stylish dori's hanging to make a beautiful stuff.
Vinita Mimani, Zaira, Store Manger says proudly, “In our bridal theme, we keep mixture of various new embellishments. The collection is in a very wide range, it comprises of all that one could think of buying in lehenga choli. With a display of minimum 30 to maximum 40 lehenga’s at a glance, makes one aware about different types of fabrics, work and colour combinations, to hit on a correct piece. Nonetheless, we could get designer pieces at an affordable range.”
Apart from designer bridal wear the store comprises of some accessories like Mahadevi’s clutch purses and potli bags. The best part of the store is that, the collection changes frequently in order t update latest design, fabric, work and trend.
Zaira has also experimented lot of thread work and mukesh work, they are mixed well with fabrics like silk, brocade, georgettes and French chiffons.
The best part of the store is not only the collection but, the way of displaying them just gathered my interest to the utmost. I could see 40 hangers all in round shape. The lehenga choli’s were displayed in a very artistic manner. It gave a correct idea of the attire as how it will look on the bride once the put them on.
This season our collection features lehenga choli’s in silk tulle and silk organza with dori work and velvet flowers studded on them, 'Nothing inspires me more than Nature' we have collection of leaf and other floral designs, they look very ethnic and supplements a perfect bridal attire, says Anil Khemka, Proprietor Zaira.
The studio is luxurious with an atmosphere of elegance and class with a variety of collection designs that were always brand new, enchanting, and splendid and value driven.
The studio spreads out its designer range at the best quoted prices starting from Rs. 20, 000 to Rs. 4, 00,000 emphasizing on exclusivity, variety, and value and focusing on its integrity. Hence, Zaira focuses on fabrics using embellishment and placement of intricate different designs on feminine silhouettes.
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