Be it white kurtas, kurtis, salwars, or even saris, white is the ruling colour when it comes to celebrating Holi. The demand for white clothes increases before and during the festival.
Rajesh Chabria who retails his clothes on Commercial Street, Bangalore says, "There is a lot of demand for white clothes around this time; sometimes people even demand branded clothes. If not white, colours that are very light like soft pink and cream can also do the trick."
However, Tejaswani, a fashion designer says, "There is a demand for white clothes but not much of branded stuff. Ultimately the clothes tend to get spoiled by the colours or pichkaris of Holi, most times it is very tough to get rid of it from the clothes. Hence people prefer to wear some old clothes, or if they wear new ones, they generally go for less expensive ones. After all, the clothes are discarded at the end of the day."
Priyanka, a student at Mount Carmel College says, "Since Holi is the time to celebrate and most importantly have fun, we opt for clothes that are flexible and convenient. We preferably get white salwars as it gets a little tough to wear white kurtas with jeans. But though we wear white salwars, we turn colourful by the time the day is over."
Maria Sharma, a stylist, says, "Generally girls tend to go for salwars or churidars instead of jeans, pants or trousers. It gets a little messy, wearing jeans or thick pants. Salwars and churidars are the best. Likewise men prefer thin, light cotton trousers to thick pants and jeans." On the other hand, people prefer colourful clothes to be worn to the temples for pooja during this time. Maria says, "It is more of ethnic wear, keeping in mind the religious sentiments. However, these days women prefer a balance of ethnic and western wear. For instance, they choose a traditional kurti or a kurta over a jeans rather than a six yards sari. Call it trend or comfort, but that's what the women of today opt for. Accessories are teamed quite well to balance the look. A traditional stole can be worn over a kurti or a salwar to bring in the religious look."
Tejaswani says, "There are kurtis with religious writings on them. These clothes create a trend and still balance the ethnic look. This is catching up a lot, especially during festivals like Diwali and Holi. I generally make hundreds of these garments during the festival times. Even foreigners prefer these types of garments. In fact, 20% of sales are due to the foreigners, and that's something to look out for."
Whatever the trend is, the ultimate desire is to look colourful, be it the Holi colour powder making you that way or the fabulous chic kurta…you are bound to make heads turn. So what are you waiting for, if you are in that black boring outfit, it's time you go colourful!
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