Kolkata is emerging as the retail hub of the east. There is a significant transformation in the consumer’s buying behaviour. It is on the fast track to redefine itself as a preferred centre for the glamour and fashion industry. The ability of the city to predict and dictate upcoming fashion trends propels fashion aficionados towards the concept of brand consciousness. Today many of the top names in Indian fashion are from this city itself.
85 Lansdowne is strategically located on Lansdowne which is one of the main thoroughfares of the city. Promoting up-coming fashion designers together with established labels, it contributes outstandingly to the rich repertoire of fashion and accessory brands in the city. It’s a shop-in-shop destination for celebrities as well as tollywood actor and actresses.
From haute couture by prominent names like Anamika Khanna, Tarun Tahiliani, Sabyasachi Mukherjee, Kiran Uttam Ghosh, Rabani & Rakha, Rohit Bal, Dev r Nil, Iksenya Designs, Manish Gupta, Gaurav Gupta, Varun Bahl, Zubair Kirman etc.
Accessories by Rinaldi, Rina Dhawan, Stoffa, Suhani Pitte, Sabyasachi Mukherjee and stationery by O’live Fine Stationery the collection at 85 Lansdowne is an eclectic mix of art and luxury under one roof.
“The look of the store is in keeping with the lifestyle of the stylish fashion fanatics and the ambience ensures that the customer feels that he/she is browsing in the lap of luxury while shopping. It is promoted by K K Birla group”, says Shalini Nopany, Director of the store.
Pooja with her brand name Ruh, a Delhi based designer says, “Kolkata has rich tradition and culture, people prefer buying sophisticated stuff. All time favourite for locals are handloom and lenin. I work on clean cuts in Indian as well as western wear. The designs, cuts, drapes are well researched for my collection. Colour palette in, in this season is burnt orange, turquoise, and all shades of red.
Mini, a customer says, “I am fond of wearing western wear. I have been taking attire’s from pooja since long time. I do not find the cuts and the stylish drapes in any other designer wear.
Designer Abhishek Dutta says, “I donot supply my stock to 85 Lansdowne as I have my own boutique near by. Even though, I prefer it to be one of the unique and stylish boutique in India. We do have some in Delhi and Mumbai but having 85 in Kolkata is at par. Trend of designer wear is always in for cream class so, it’s good for us to have such store in Kolkata”.
Vandana Sanganeria, a customer says, “85 is a complete design destination. Good collection with stylish cuts, different colour palette and fusion material is what makes me drop-in to shop. I have my relatives and friends in Bangladesh and Bhutan, they purposely come to Kolkata to shop designer wear from this store during weddings or festive season, going Delhi or Mumbai becomes difficult for them”.
Designer Zubair Kirmani says, "Kolkata rocks, people are stylish and beautiful. I am proud to supply my collection to 85. I am happy with my business from this store. All my new collections and designs are very well appreciated. I have good celebrities as my clients here.
Shruti, one of the oldest customer says, “85 Lansdowne is a destination for the city glitterati for its yearlong line up of exclusive events and promotions. The store frequently hosts exhibitions and launches by the most prominent names in the country. The shows are highly publicized by the in-house teams to its select clientele consisting the who’s who in the city. The store also attracts huge footfalls from tourists and shoppers from all across the country and East Asia”.
Returning to the age of sophistication & finesse, 85 Lansdowne has always effortlessly managed to douse the desire of its trendsetter fashion & lifestyle customers. International brands like Shanghai Tang & Valentino vouched are available, giving the brand name a dimension of global sensitivity. The store since then has become a juxtaposition of ethnic fashion woven intricately with worldwide fashion.
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