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Amrapali to Flaunt Designs Inspired by Nature, Tribe, Heritage in WLIFW A/W 2010

   By: Monu Sharma, Feme Fashions, Kolkata | 18 Mar 2010
 
  Wills Lifestyle India Fashion Week (WLIFW) A/W 2010, Asia's biggest business of fashion event introduces a line-up of splendid collections from Indian designers on the runway and exhibition area. The five days of packed-action gets almost everything from fashion and glamour.
 
This year WLIFW has turned the spotlight on new talent and industry's latest creations. The biggest, best and brightest in Indian fashion will be experienced here. Despite the fact that, fashion designers will sashay the ramp with their creations, how can precious ornaments budge in flipside?

World's exclusivity and magnificent Indian jewellery, Amrapali, will showcase the newest and chic designs in the fashion week. Exquisite and unique creations are the speciality of Amrapali. Each piece is special crafted, one of a kind and designed to be treasured. The precious and semi-precious stones add colour, richness and dazzle to gold and silver forms never experienced before.

In upcoming WLIFW we will get to see Amrapali Jewels' new-fangled collections in silver jewellery. The bold, chic and exclusive designs will gather everyone's attention. Talking about the hottest launch in the fashion week, Rajeev Arora, partner Amrapali Jewels, explains, "We are launching four new collections in the WLIFW. Our collection is inspired from nature, tribe, architecture and our heritage, but the designs are very much contemporary which can be teamed with both ethnic and western outfits, they are bold, chic and beautiful. We have used a lot of semi-precious stones like amethyst, smoky topaz, garnet, onyx and many more with silver and silver gold plating." He adds, "The collections consist of necklaces, earrings, cuffs, bracelets, bangles, rings, pendants and hairpins. Our latest hair pin design is very unique with gold plating; it will give a contemporary yet cool and stylish look to the hair bun as well as other hair styles."

Amrapali's four most latest and elite knick-knacks are as follows:    

Sheesh Mahal: The enchantment of reflecting mirrors in the seductive paradise of a mirrored hall compels and inspired them to create a fresh set of ornaments, Sheesh Mahal. As the name itself says, Sheesh Mahal is a hall of mirrors whose gorgeousness cannot be depicted through words. The walls and ceilings of the hall are beautifully covered with mirrors, even a minute ray of light gets replicated in the mirrors and illumines the hall flamboyantly. This spectacular spot will transport you into another world far-flung from the reality. The innumerable mirrors and the beauty of delicate patterns are sure to dazzle everyone’s soul and the jewellery will whip our heart.

Indian Mythology: India is a land inhabited by infinitely varied social, cultural, linguistic and ethnic blends but unified by the belief in supreme power of god. The collection is a tribute to India's rich and varied culture. It is a celebration of conceived culture of our nation which has shaped our lives, inspired and guided us. It exemplifies the vitality of great traditions and the pride and pleasure Indians take in their culture. Each piece of jewellery offers more than aesthetic delight, they are more than reflection of a remarkable cultural ethos, they are a source of spiritual energy. The power of Indian myths and beliefs is reborn in this stunning innovative collection of jewellery.

Tribal Treasure: Tribal art fascinating while unknown. The new age takes on new significance and influences us to get back to our roots. Here they treasure the tribal times and rediscover the early human art. The treasures are explored to create a newness which has tribal references. We draw what we perceive in its simplest form from the purest form of art as we know. This treasure becomes a new language of style, a new way of life.

Phoolwari: Fashion takes flight of fantasy, it is decorative, chic and inspired by nature. The flowers become metal yet they never loose their charm. The surprise of spring, the enchanting beauty of nature is recreated in this collection. When a tree and its roots are transformed into jewellery its not just the tree but also the metaphysical truths that exist with it. Nature teaches us that behind the face of sensitivity lies the ability of adaptability. This floral collection encourages feminine optimism and verve to brighten our life. Every piece will mesmerize us with its soaring spirit, the shimmering colour, the glistening stones and the woody textures are all worth praising.

Rajeev Arora signs off tight lipped, "Our precious pieces will be exhibited in Delhi's fashion week. Audience might see them dazzling on ramp in the five day-long event, this revelation is yet to unfold a day before the fashion week starts."
 
 
 
 
 
 
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