Diamonds have always been the most desirable jewellery for every woman. Tanishq understands the growing inclination and fondness for diamonds and introduced 200 new exquisitely crafted designs in high value diamond jewellery segment amidst glitz and glamour.
The collection is crafted elegantly that gives a distinctive appeal and style as each of them speaks a story, making them unique and timeless. This comprises of necklaces, earring and bangles that ranges from Rs 2 lakh upto Rs 1 crore.
The launch saw attendance of some of the big names in the entertainment and fashion industry. The evening saw super models like Nethra Raghuraman, Tapur & Tupur Chatterjee, Alecia Raut, and the likes taking the ramp at the fashion show showcasing the exclusive collection. It was an evening adorned with style and substance.
"The demand for diamonds has been rising steadily and even the conventional gold buyers are opting for diamond jewellery. As a part of our strategy, we are focusing on high-value jewellery which is targeted at the affluent buyer who is less focused on the investment value and is looking more at the ornamental value," said Sandeep Kulhali, Vice President, Tanishq.
Tanishq has been synonymous with superior craftsmanship, exclusive designs and guaranteed product quality. "Our deisgns embody the modern day Indian women, as the diamonds is an ode to her sensibilities. We have continuously evolved to suit her needs at various occasions in her life and built ourselves the envious reputation of being the only brand to understand Indian woman that meets both her traditional and contemporary jewellery needs," signed off a proud Sandeep.
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