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Who's the fairest of all?

Why worry if your complexion is dark? We have a host of fairness creams - both desi and international brands - which promise to make you look a lot fairer and a new YOU.

As I recall, for decades, women had their loyalty towards Vicco Turmeric and Fair & Lovely - leading fairness creams. I have seen my grand mother, mother and aunts use it very religiously every day. But the thing is, all of them were decently fair in colour, so I could hardly see the difference in their skin become brighter or white .

With time, more and more number of local and international brands have hit the market, leaving the consumer more confused. The fashion conscious women have became the easy target for cosmetic giants. From creams making you look fairer to those promising to fight wrinkles, age spots, dullness etc. etc., are leaving the women wanting for more. From Ponds to Oil of Olay, Lakme to Nutrogena the list is endless.

To let the secret out, even I have tried almost all brands that promised to make my skin (read skin of all women) fairer, smooth and supple. Having failed to get the results I was looking for, I am now trying one more new product of repute that I picked from a leading super market. Wish me luck that at least this cream will make my face look brighter and leave the skin smooth.

As a leading cosmetic brand says, "loving the skin we're in is the most beautiful feeling of all".


 

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