Making way for the Indian who is fashion conscious, www.fashionandyou.com unlocks its door to a private shopping club that brings to its members luxury and premium brands through sales at special members-only prices. These sales run for a limited period of three days that offer multiple payment options like pay-at-your-doorstep option.
Fashion and you (F&Y) brings you products for men, women and children that many Indian consumers in small towns and even metros have been waiting for with baited breath.
Some of the top brands like Moschino, Salvatore Ferragamo, Aigner, Hugo Boss, Escada, Boss Orange, Stella McCartney, Tag Heur, Boggi, paul Smith, Marc by Marc Jacobs, Baume & Maucier, Xess, Kenzo, Dunhill, DKNY, Forever New and Sia in their bag, they finally has brought an array of chic apparel, stylish accessories and classy home trimmings at previously unheard prices.
The uniqueness of this business model is that it provides an alternate channel for retail without its baggage; it solves the underlying problem preventing the growth of e-commerce in India both for the buyer and seller.
"Indian consumers have always perceived internet as a platform to deliver great deals and luxury and premium brands have been long waiting for alternate sales channels that would extend sales, reach without diluting their brand. This business model addresses both needs very well. The success of similar businesses in other markets, the wealth of diversified experience of our operating management team and the benefits from our global brand alliance, gives F&Y the competitive advantage to be a market in the retail commerce space in India," feels Harish Bahl, Chairman, F&Y.
F&Y brings these staggering sales exclusively to members and this premium membership is open only by invitation. Membership is accessed either by direct invitation from the site or through a friend who is a member of this private shopping club.
"The high fashion and luxury brands have dedicated consumers who would love to access these brands at insider prices. Our vision for convergence of retail and the internet, I am confident that we will redefine how fashion and design goods are marketed and distributed in India. Our business vision and plan is to be an undisputed leader in fashion and luxury retail and a leading e-commerce player in India over the next decade," reveals Pearl Uppal, CEO, F&Y.
F&Y is for the truly stylish and the aspiring fashion connoisseur. To make fashion work for you, they present handpicked selections of brands and products. The exquisite collections, the personalised pre and post sales service, the ease of site navigation and the attention to detail ensure an offering of exceptional quality to F&Y club members.
F&Y India is a part of global brand alliance and has completed its first round of funding from well-known European and Indian private investors. With this funding and global know-how of the brand alliance operating in Brazil, Russia and Switzerland, F&Y plans to become a significant sales channel for high fashion brands contributing to at least 10% of their sales in India by the end of next year.
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