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Blenders Pride that started the sixth edition of its multi-city fashion tour from August 6, has launched a television campaign and is soon planning to launch its print campaign.
The TV campaign has been shot in Istanbul, Turkey. It was prepared in collaboration with Indian and international talents. Indian director Bharat Sikka directed the TVC under the production house Nomad Films India, Mumbai.
Addressing at the launch of the TVC, VP of Marketing, Pernod Ricard India Private Limited, Bikram Basu, said, "The TV campaign has been smartly shot and cut with an upbeat edit pace. Since, it was for the Blenders Pride Fashion Tour, a fast paced and trendy music track was required for it. It was prepared by the experts keeping the brand young and contemporary."
The fashion tour will conclude on September 26, in which 12 well-known Indian designers will participate. These include Neeta Lulla, Raghavendra Rathore, Vikram Phadnis, Nandita Mahtani, Shantanu Nikhil, Asmita Marwah, Gavin Miguel, Surily Goel, Ashish Soni, Mandira Wirk, Rahul Gunjan, and Wendell Rodricks.
After completion of the tour, it will be aired on television.
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