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Wills Lifestyle India Fashion Week –Day 1: Contemporary style statement

By: Aditi Swain, Feme Fashions Bureau, Delhi  Dt: 10/25/2009

The opening day of ‘Wills Lifestyle India Fashion Week, Delhi, captured a lot of the contemporary style statement & Pret’ collection. The  Fashion Design Council of India (FDCI) presented the show for  ITC's premium luxury brand- Wills Lifestyle!

The Designer Tarun Tahiliani opened the show with applause & style other designers Wendell Rodricks, Narendra Kumar, Pankaj & Nidhi, Rahul Mishra, Ashima-Leena showcased their best of creations on Day I.

The ‘Wills Lifestyle India Fashion Week, made its enhancement for the exclusivity of  collection of costumes,

Exclusives from Designer Wendell Rodricks are showcased with the costumes ranging from the rich textures, blended together for the glamour, aura & the excellence of the Fashion Styling!

The collection ‘The Cubist’, signifies the elements of theme - the narration & art & minimalism for the Goa based designer Wendell Rodricks. His collection speaks of modernity and visionary translation of the Original Cubism artists at the dawn of the pre-era.

The designer’s collection enumerates with the fabrics of summery’, light-Linens of finest fall , georgettes, eco viscose knits and butter soft silks into his collection. The colour palette includes his signature whites, azure blue, earth red, Indian orange and fuchsia pink. The silhouette comprised of sheeth shirts, overshirts & layered fine-tops,  and palazzo trousers, & transforming the collection with enamour drapes, layers and pleats. Treated to the famed Wendell Rodricks silhouette, styling and fabric styling, the Wendell Rodricks Cubist collection made an excellent fittings for opening show.

The collection of the designer made its trade in the form of linear collection of drapes ,the simplicity of dressing for the casual urban concept. The cotton weaves of the apparel to the felt-grain of the fabric, made a precise edge to the attire. The collection made its perfect appeal at the Wills Lifestyle India Fashion Week collection!

The Delhi based Rohit Arora comments, “  …it’s a great show, and I am very well looking forward to view the much pretentious event this time. I am enjoying every bit! “

Focus on Japanese buyers

FDCI president Sunil Sethi said, "This time we are focusing more on the Japanese buyers as it is still a virgin market for us. We have good presence in the US, Europe and Paris but not in Japan. So we are getting six important Japanese buyers and I am sure that our designers will impress them," .

"I had always vouched for one fashion week and I am glad that this has finally happened. Our fashion industry has such great potential that they can reach places. This happens when the fraternity stays together," Sethi said.

With 110 designers and 175 buyers participating in the Wills Lifestyle India Fashion Week , the Day I- collection themed up with the designer’s applause, the manifestation of drama, the musical note, exaggeration of the foot-tapping, the costumes and the large audiences. The audiences applauded for the new collection being showcased at the Pragati Maidan. 

Photos in Galleries > Fashion Shows


 
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