Luxury took a new meaning this December, global luxury brand Chivas Regal, launched the very popular ‘Chivas Studio’ in India on December 4, with Bangalore being the first and Kolkata the final spot to host this mélange of the different art forms.
“The Chivas Studio” is a two day event that fuses the finest in photography, sculpture, jewel craft, music, fashion and mixology.
The event collaborates with celebrated artists across creative forms such as Prabuddha Dasgupta for Photography; K S Radhakrishnan for Sculpture; Aman and Ayaan Ali Khan for music; Seema Mehta for jewel craft; Ashish N Soni and JJ Valaya for fashion show.
Commenting on the inaugural Chivas Studio in Kolkata, Bikram Basu, Vice President-Marketing, Pernod Richard India says, “We are happy to bring chivas studio to India. The concept brings together an electic mix of creative talent closer to their consumers and followers under one roof in a shared, stylish, social milieu. “
He adds up, “I believe this is unlike any other fashion and glamour event thus far.”
Sanjukta, A special invitee from Kolkata itself says, “I found bold and beautiful at ‘Chivas’. It’s good to be here. I get to see latest fashion and lifestyle trends here.”
The seventh generation of musical history, kept the guests and other invitee glued up with the event. The latest musical creation by Aman and Ayaan Ali Khan was a big hit of the show.
The very talented musical duo Aman and Ayaan, speaking on the occasion, “It’s a very nice feeling to play here. There is so much then just music or fashion. We think it’s very important to have a platform of this sort. Glad, that The Chivas Studio is here.”
Kolkata based celebrities, including dancer Tanushree Shankar and musician Bickram Ghosh, were present at the launch party.
Debjyani Roy Choudhary, Kolkata based Tollywood actress says, "Its a first time initiative to get a creative art and fashion under one roof. One can get to update the latest trend and style. Meeting fashionable set of people gives a mere confidence in the field of fashion and glamour."
It was a magical fashion at the event venue.
Taking luxury to new heights is a jewellery designer Seema Mehta who has created a special edition bottle of the ‘Chivas 25 ’ just for chivas studio.
With 35 carats of ‘Round Brilliant Diamonds’, ’25 carats of cut emeralds’, ‘400 grams of gold’, a woven mesh made out of 18kt gold wraps and the back of the bottle embellished with signature florals, this art piece crafted by ‘Kirtilals’, will indeed reflect the heritage and luxury of’ Chivas Regal’ .
Hence, never before have Indian audiences been witness to such a combination of fashion and lifestyle; it is not something audiences will experience anywhere else.
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