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Know The Style Lingo?

   By: Monu Sharma, Feme Fashions Bureau, Kolkata | 28 Jul 2010
 
  Now-a-days some words have become universal when it comes to fashion and style. Designers use these words, especially when it comes to many fashion weeks held in the country. Designers use these terms to specify the cuts used, it makes an attire sound more lively and experimental. Moreover, it's the designers' lingo to describe their design in a stylish and elaborative manner.
 
Pearls Infrastructure Delhi Couture Week and Blenders Pride Bangalore Fashion Week concluded just recently. There were many latest designs and a line of designers at the two events, and some terms were found common on the fashion ramp, while some terms are illustrious for some or the other talented designer of fashion industry.

Why do designers use these terms to get fashionistas violently tizzy? Lets take a closer look at some often-used fashion words...

Silhouette

Definition: View of garment consisting of the outline and a featureless interior.
Application: Almost everyone applies the term in certain occasions; 'will the heavy silhouettes suit me?'
Designer Match: Ritu Beri, J J Valaya, Tarun Tahiliani and Pria Kaataria Puri.
 
Kitsch

Definition: Artwork where there is deliberate usage of elements that may be thought of as cultural icons.
Application: Designers are totally-over their kitsch clothing phase.
Designer Match: Aki Narula and Monapali
 
Avant Garde

Definition: Pushing of the boundaries of what is accepted as the norm of the status quo, primarily is the cultural realm.
Application: Avant-garde art movements like Neo and Cobra is fascinating
Designer Match: Arjun Saluja, Monapali, Nitin Bal Chauhan and Kallol Datta

Plagiarism

Definition: Use or close imitation of the garments of another designer and the representation of them as one’s own original work.
Application: It is not the same as copyright intrusion.
Designer Match: There's no end to the list. It's the mixed pattern that most of the designers work-on.

Goth

Definition: Garments subscribing to the mood and aesthetic of the Goth subcultures; dark, sometimes morbid, eroticized fashion.
Application: Goth fashion icons like Jesse Randhawa and Bela Lugosi. Their superior dark application gives a gothic look.
Designer Match: Alexander McQueen, Nitin Bal Chauhan and Kallol Datta
 
Drape
 
Definition: Manner or style of letting fabric hang or fall.
Application: The unadjusted drape of sari makes one look more clumsy instead simple and subtle pleats works better.
Designer Match: Gaurav Gupta, Pria Kataaria Puri and Sabyasachi Mukherjee

Vintage
 
Definition: An elegant seeming euphemism for 'old' clothing
Application: Thrift stores find vintage clothing.
Designer Match: Ritu Kumar

Green/Vegan Fashion

Definition: Clothing manufactured according to organic agricultural and cruelty-free norms
Application: Vegan flats are newest summer and monsoon splurge
Designer Match: Lecoanet Hemant

fashion lingo

Showstopper

Definition: A deplorable act that wins applause so prolonged as to take away the essence of a fashion show
Application: At times designers have many such showstoppers lined-up in their show
Designer Match: Many designers follow this expression; to name some - Manish Malhotra, Archana Kochhar, Pria Kataaria Puri, Neeta Lulla, Ashish N Soni, J J Valaya, Abhishek Dutta and many more

Fashion Show/Week

Definition: A fashion show is part of the fashion week or any private show by the designers or other organizers. A fashion week is a B2B event with focus on business and media coverage
Application: Till date there are 27 fashion weeks in India (figures still increasing!)
Designer Match: Undefined, it changes with the shows
 
 
 
 
 
 
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Comments
Sohiny Das, 07/29/2010 07:13:09
Good Morning. Read the paper with your coffee. This appeared, albeit much better written, in The Telegraph Kolkata some time back.

Here's the weblink (but you already know):

http://www.telegraphindia.com/1100713/jsp/entertainment/story_12675118.jsp

Glad to see people still read newspapers, thought it was a dying habit.
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