Checks, cigarette pants, bandgallahs, bows and hats are once again back in action with a touch of modernity. The hottest ticket in menswear and beloved of the fashion pack Ashish N Soni, presented, at the Van Heusen India Men's Week 2010 Day 1, a collection that is surprisingly playful and full of fantasy.
"The idea is to allow men to enjoy and live out their creative potential by adding a portion of humor and self-irony. The look remains that of an infinitely chic man who’s not deterred by a retro-sport style mood, inspired by 70's," chuckles the designer.
The mood was almost carefree, contained only with an element of retro-smartness. Personal expression is the key here wherein there is an intense contrasting of fabrics in designs that are executed in clear and well-defined Ashish shapes.
Certain form of minimalism and modernity was seen maintained in the silhouette via shapes that were fairly straight, clean silhouettes defined by small anatomically-shaped pieces or fitted pants.
The fabrics were light, matte and smooth. Well-placed prints, checks, clean qualities of Madras, plaid squares, gabardine, denim and poplin for fresh cotton hands are the essential dose of preppy fabrics perfect for the Spring/Summer 2011 Collection.
Often when one thinks of plaid or checkered clothing, the mind immediately goes to thick, non-breathable clothing, but garments in this line look nice and breezy. Perfectly lightweight and effortlessly chic, cotton Madras fabrics feel quintessentially summery, as befits their Indian roots. In shirts, shorts - and even jackets and pants, some of the madras fabrics are crisply plaid, while others are featuring colors that softly bleed into one another.
The collection clearly looked to reinforce a trend that comes rich with detail and design.
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