20:20 has become a synonymous word not only among the cricket crazy fans but with brands too. Ray-Ban has launched 20:20 campaign where customers can trade-in their old spectacles and get 20 percent off on brand new Ray-Ban optical frames.
The old spectacles thus collected are cleaned and repaired by the One Sight Foundation, which runs vision care charitable programs, and then donated to those underprivileged who cannot afford to buy spectacles. The initiative not only provides an offer to the customer but also involves them in a charitable act of donation.
To lend a hand into this initiative Bollywood singer Shaan too donated his old frames in the One Sight Foundation box as a part of '20:20 by Ray-Ban'. All excited to be a part of the cause Shaan says, "I am pleased to donate my frames for this cause which will help people to see the world better."
Elaborating more on the initiative, Amitabh Sehdev, Marketing Manager of Luxottica India, stated, "Millions of people suffer from poor vision simply because they don't have access to or cannot afford care. With the launch of '20:20 by Ray-Ban' campaign, we present the consumers a chance to avail of an attractive offer while also giving them an opportunity to get involved and help!"
Highlighting on the new 20:20 collection by Ray-Ban, he further elaborates, "I believe that with Ray-Ban Optical frames we should be able to set new trends in the belief that spectacles also makes a statement in the way we carry ourselves."
Frames have become an important fashion accessory today and need not be perceived as boring. This is evident from Ray-Ban styles and designs and hence the communication of fun and colour. There is a special logo for the program which has '20:20' hinting at the discount of 20 percent and an optical frame in faded effect signifying Ray-Ban optical frames. 20:20 also stands for perfect vision and therefore the connection with optical frames.
The company hopes this program will ensure customers are aware that Ray-Ban not only makes world class sunglasses but also offers great quality and fashionable optical frames.
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