February 19 marked the successful finale of the much-anticipated, three-day worldwide launch of Aspen One, the first luxury timepiece introduced by Swiss-based company, Aspen Jewelry and Watches. Aspen One, the limited edition Swiss-made timepiece retailing for US$38,900, is a tribute to Aspen's rich heritage in its design and to its crown jewel, Aspen Mountain.
The Aspen Mountain Club was the location of the launch event, where model and entrepreneur Elle Macpherson was presented with the diamond version of Aspen One, retailing at US$49,900. With a multitude of press documenting the event, Elle presented the watch as a donation to representatives of two area nonprofits: Challenge Aspen and Aspen Valley Ski and Snowboard Club (AVSC).
"Challenge Aspen was honored to be a co-beneficiary with AVSC from the generous gift of the Aspen One watch given by Elle Macpherson and Rene van Ass, CEO of Aspen Jewelry and Watches," says Cowan of Challenge Aspen. "The proceeds from this watch will scholarship more than 50 families with disabilities to enjoy Challenge Aspen's winter and summer programs. Elle and Rene have truly helped us take the 'Dis out of Disability' for some very special young people." As a result of the donation, the Aspen One watch will be presented in Washington DC at the Kennedy Center for the launch of Challenge America on June 8th, 2009. Vince Gill and Amy Grant along with other entertainers are hosting the event and Honorary Chairs are Former Presidents Carter, Bush Sr., Bill Clinton, along with Colin Powell, Bob Woodruff, and former Senator Bill Frist. Challenge America is a national movement to initiate and support programs and services to meet the needs of our returning wounded warriors and their families. "Aspen One is honored to be a part of this challenge and participate in this very important cause," states Rene van Ass.
Mark Cole states, "As a mother and skier, Elle knows how important it is for all children in the valley to have the opportunity to experience our mountains in winter. Her wonderful generosity and the amazing cooperation from Aspen Jewelry and Watches means AVSC can help the many families who need support this year. What a beautiful way for them to give back to the community which has become special to them."
The second watch will be given to the Quality of Life Foundation, based in the Netherlands, which has already raised more than $10 million for children's cancer research. The trip ended with lunch at Sneaky's Tavern in Snowmass and dinner at the Hotel Jerome.
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